HOLLY'S THOUGHTS ON GOOD PR & MARKETING FOR SELLING YOUR REAL ESTATE!

Marketing Communications

Advertising
Building Relationships
Continuity of Message

Win With One
Holly #1

Advertising
· It takes 7 ads printed in repetition for your advertising campaign to be effective!
· Be consistent in the use of logos, company identification and information about you!
· Use a theme or design and utilize it throughout your campaign!
· Color is better!
· Target your advertising market! That is decide whom you want to talk to and place the advertising where they’ll find it!
· Advertising can be in the form of many mediums. We use Real Estate magazines.
· QuantumMail.com
· Farming
· Signage – Company signs and custom attention getting signs. The more signs the better. They bring in buyers!
· Web sites
· Open Houses – Make it a party
· Direct Mail
· Handouts/flyers
· MLS
· Local television
· Business Cards
· Be professional

Building Relationships --
Or Managing Good Public Relations Practices
· Make it a party! Everyone likes to be treated nicely and work with someone fun. Just do a little extra -- for Open Houses, in your office, or generally extending yourself.
· Create events, ie, I pull my hot dog wagon out and create a fun little kiosk at some Open House events during the summer. It’s eye catching, fun and draws attention.
· Remember everyone loves a Parade!
· Use your advertising relationships to draw free advertising in the form of editorial content and give it to your clients. Feature your special clients property not you. It’s called pull-through marketing.
· Always do what you say.Communicate more then less